Desert Color Aerial View 3D Rendering

Master-Planned Community Unveils Plans and Vision at Economic Development Summit

Desert Color Aerial View 3D Rendering

Master-Planned Community Unveils Plans and Vision at Economic Development Summit

Desert Color Aerial View 3D Rendering

Master-Planned Community Unveils Plans and Vision at Economic Development Summit

ST. GEORGE, UTAH—Clyde Companies, based in Orem, Utah, Blue Diamond Capital, based in Provo, Utah, and Merrill Trust Group, based in Atlanta, Ga., showcased their plans for a new master-planned community in St. George, Utah at the St. George Area Economic Development Summit. The new development, named Desert Color, will be a 3,350-acre community based on unique designs of connectivity, community and sustainability, and will be located on SITLA land—east of Interstate 15 and along Southern Parkway.

To bring the Desert Color vision to life, Clyde Companies, Blue Diamond Capital and Merrill Trust Group have partnered to form the master development team. With over 140 years of combined experience and successes in their respective industry, the Desert Color partners bring different strengths and are committed to utilizing their best resources, talent and expertise to develop Desert Color and to create one of the nation’s premier master-planned communities.

Desert Color will be among the largest ever master-planned developments in Utah. It will be divided into four main land-use districts: mixed-use commercial district, recreation, resort and residential.

Desert Color’s setting creates a unique opportunity to blend the natural features of the desert foothills with tried and true community design principles. It emphasizes social connections, open space, recreational diversity, walkable neighborhoods, convenient regional commercial and retail services and hospitality, and will offer a variety of home types, styles and products to meet the needs of the community.

As part of the plan, Desert Color will feature nearly 210 acres of developed parks and trails, circulated throughout the community. Trail systems, parks and nature preserves will provide opportunities for residents, visitors and activity seekers to feel a deeper connection to the community and the land.

“We are proud to create a new, innovative community that will enrich the St. George area and the state of Utah,” Rhys Weaver, president and COO of Clyde Companies, told the 900 plus summit attendees. “Desert Color is a decades long project, and we know it will succeed with the insight and guidance of our community partners.”

“We’ve been working closely with the Desert Color development team for many months now and we look forward to continuing our collaboration,” said St. George Mayor Jon Pike.

“Washington County is familiar with Desert Color and its plan,” stated County Commissioner Victor Iverson. “We have had some good conversations with the project leaders and will work with them as they progress.”

According to Brook Cole, Desert Color’s principal lead, the development is more than just a collection of homes, parks and businesses. “It is the manifestation of a balanced life that connects all that is good about the Southern Utah experience in one community, unified by a central vision. A community that will recognize and blend in seamlessly with the St. George way of life, while at the same time providing an exciting new way to live it.”

Local approvals, private partnerships/sponsorships, homebuilders, groundbreakings and other key development milestones will be announced as the project progresses.

For more information on Desert Color, please visit

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About Clyde Companies

Clyde Companies, Inc. is a Utah-based construction organization that opened its doors in 1926. The Clyde Companies – W.W. Clyde & Co., Geneva Rock Products, Sunroc Corporation, Sunroc Building Materials, Beehive Insurance, and Clyde Properties – have been involved in almost every aspect of building and construction in the Intermountain West for nearly a century. With a reputation for tackling tough projects with innovative solutions, the Clyde Companies are proud to offer a wide variety of services to the communities they serve. For more information about Clyde Companies, visit

About Blue Diamond Capital

Blue Diamond Capital is an investment firm founded in 2007. Located in Provo, Utah, Blue Diamond Capital manages over $400 million in assets. It is a major partner in several real estate development-related companies and is a direct investor in several real estate projects based in 12 states (including Utah) and one providence in Canada. The firm’s affiliated operating companies focus on commercial, retail, hospitality, and residential real estate development and property management with particular expertise in project design and engineering, financing, entitlement, tax incentive, construction management, marketing, and property management services. For more information about Blue Diamond Capital, visit

About Merrill Trust Group

Merrill Trust Group is a privately held collection of companies and trusts based in Atlanta, Ga., which is principally involved in real estate investing and development. Its highly dedicated, educated, and experienced staff have over 45 years of experience in managing the acquisition, entitlement, and development of land and resorts. Merrill Trust Group has an extensive portfolio of fully entitled master-planned communities in metropolitan Phoenix and Atlanta, as well as a number of premier resorts in the southeastern United States.