Atara, Autograph Collection Residences launched June 14, 2022! The event was marked with a presentation from the Atara Sales Team, the developers AMS Hospitality and GWC Capital, the brokerage Berkshire Hathaway HomeServices Utah Properties, and the Director of Tourism for Greater Zion. The launch party also featured food, drinks, an ice cream food truck, and was open to local Realtors and Brokers as well as the Desert Color Community. At Atara, Autograph Collection Residences, what is offered is unique: the perfect balance of well-being and adventure. Take an expert guide led sunrise hike, indulge in a world-class dining experience including in-residence dining, or reset in the wellness-focused spa; owners and guests come to Atara to transform and leave with a new perspective. Additional, unique amenities include a luxury resort pool, boutique outfitters shop with outdoor gear, gourmet grab-and-go meals, bike rental and repair, and specialized concierge service to plan outdoor adventure trips across southern Utah. The villas at Atara have truly captured the awe-inspiring elements that make this region spectacular. Designed to echo the textures and palette of the mountains, sky, and sand, the villas feature spacious living areas, relaxing oasis bedrooms and baths, and expansive outdoor patios. These one, two, three, and four bedroom villas are the ideal location to explore all of Southern Utah. To find out more or to reserve your own Atara Residence today, visit the Sales Center at Desert Color or https://www.ataradesertcolorresidences.com/
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Without question, COVID-19 has presented the world with health and economic challenges at scales, magnitudes and velocities that none of us have ever experienced or anticipated. The way the world is doing business has been drastically altered, and no one knows for certain what a “new normal” will look like or when it will come.
That said, Desert Color is moving forward, with an abundance caution and optimism. Here are some items we would like you to know:
Desert Color’s primary concern is the health and safety of its employees, its many contractors and subcontractors, those who visit the development, and the general public.
Desert Color is following local, state and national policies and procedures, like “social distancing,” to help prevent the virus from spreading.
Desert Color has a deep and abiding commitment to environmental, financial and social sustainability. As the project continues to move forward, Desert Color will be checking and assessing its development activities and investments to ensure that the project achieves positive long-term outcomes for its stakeholders and the community.
Desert Color partners are well positioned and have accounted for market volatility in the longevity of the development. We are fully confident in our ability to bring the full vision of Desert Color to life.
To date, Desert Color has been fortunate. We haven’t seen a crippling impact to the overall project. We continue to make investments in the project. Homes are being built and sold. We invite you to reach out to our builders and our commercial partners. They are engaging with the public in accordance with appropriate “social distancing” measures and would be delighted to hear from you.
Come what may, we are not going away. Desert Color is more than just a project. We are members of the southern Utah family, and we are committed to help the family move through and beyond the challenges and frustrations that, no doubt, await us.
Be safe, and we hope you will join us at Desert Color.